25 Great Marketing Skills… Marketing is all about creating your products, studying your market, understanding your customer, developing your skills and building your company. And all of that means you have to roll up your sleeves and dig for information.
It’s hard being a marketer, especially if you want to be a great one. You need to have the balls to stick to your ideas and to call crap “crap” when you see it.
Here’s a list of skills that you must have as a marketer in order to keep your customers happy and coming back for more.
The truly great marketer obsesses about the customer: his needs, wants, desires, dreams, and problems. Every marketing conversation begins with the customer, and how they will benefit.
Creativity is really all about the production of unique and useful products. A great marketer spends a good deal of time thinking on and refining these types of products. He’s not afraid to fail (he loves risk) and he’s not afraid to throw away a bad idea. He’s full of ideas.
A lot of marketers are introverts, but that doesn’t excuse you from being a good speaker. You need to be able to handle yourself on both one-on-one situations and in front of a group. I didn’t say, you have to love it, you just have to be able to do it well.
In connection with speaking, a great marketer will love to teach. He will love to share all of his knowledge. You can do this through blog posts, podcasts, one-on-one mentorships, workshops or even teaching in an official classroom setting.
A great marketer will know how to craft just about any message. He will know the essence of creating an email asking for a favor from a business partner or writing a proposal for a client. He will be a decent speller and know the rules of proper grammar. And when to break those rules.
Communication is not all about what you say. True communication occurs when you hear what someone else says and you correctly understand what they say. That comes with good listening skills like asking questions, nodding, paraphrasing and concentrating on what the speaker is saying.
Marketing is one discipline that must play nice with several other disciplines like sales, finance and IT, which won’t happen if you don’t learn how to work with other people. Teamwork is essential to creating great marketing, so be humble and seek the success of other people, and not just your own.
8. Understand data and metrics.
As a marketer you should also live for metrics. You don’t have to be a Google Analytics expert or a database mining guru, but you need to understand common terms and you need to know what to ask for.
You should a fascination with figuring people out, what are their hot buttons? What makes them tick? What do they want out of life? This campaign? And then figuring out how to get them those things so
Hate it or love it, you got to do it if you want to get things done. So it pays to learn negotiating tactics like “good cop/bad cop”, “deadline” or “be willing to walk away”.
11. Analyzing emotions.
Whether it is your client, CEO or customers, understanding how emotions make people buy is an incredible effective skill to have when it comes to marketing. And it all starts with the belief that people buy on emotions, not logic.
12. Search engine optimization.
You don’t have to master the art of SEO, but it helps to know the basics like link building, on-page optimization and the impact social media has upon rankings.
13. Content marketing.
This is another sub-set of marketing that should be in every marketer’s toolbox. This includes creating content for videos, conferences, and blogging or book-length how-to guides. You will usually be a master of one of these areas, too, but not all.
14. Public relations.
This boils down to the exchange of information between you and the public. How much do you tell them about the new product you are creating? How do you respond to a customer service nightmare? How you deal with these issues is all about good public relations.
15. Social media.
Are you familiar with the major social media platforms out there? Do you have a general sense of each one’s target audience? Can you tell which corporations that would benefit from a social media program, and which ones that wouldn’t?
16. Manage multiple projects.
It would be nice if you could just focus on one campaign or project at a time, but unfortunately that won’t be the case. You will need to be able to juggle multiple ideas, plans and end goals if you want to be a good marketer these days.
Marketing is all about studying your market, customer, product and company. And all of that means you have to pull up your sleeves and dig for more information.
More than likely as a marketer you will work with a team to accomplish a goal. A great marketer is also a great leader, recruiting and encouraging people to accomplish a goal from the start to the very end.
19. Decision making.
Even though you will probably have access to a ton of information, you will never have enough. Worse, you may get paralyzed by all that information. Or you may fear making a wrong decision. Analyze the data, make a decision and then learn from your mistakes.
Marketers understand that the more people you know the more opportunities, ideas and help you will have. This is why, you should spend a good chunk of time connecting with people on social media, at conferences and lunches.
21. Funnel focused.
This is a person who constantly thinks about the systems that gets a suspect to become a prospect who becomes a customer who becomes an advocate.
22. Authority building.
The marketer realizes that he’s only as good as people think of him… so he constantly works to become a master in his field.
23. Closing sales.
People usually fails at sales because they are afraid to ask for the order. A great marketer knows that most customers won’t buy unless you tell them that’s exactly what they should do.
Remember the Hari Krishna’s handing out flowers at airport? That was pure marketing genius. Their donations skyrocketed because giving someone a gift makes other people feel obligated to give them something in return. Marketers understand people don’t like to be in debt to other people.
25. Building Scarcity.
Another skill the marketer has is the ability to use the concept of scarcity to get people off of their butts to buy. Limited time to buy or limited supply are examples of building scarcity marketers employ.
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Career Province Team.